Hi Derek, A developer token is what allows you to use the Google Ads API. A token with basic access lets you use most of the Google Ads API, including reporting and campaign management features. This is the standard, all-purpose key. A token with App Conversion Tracking and Remarketing API access is a specialized key. It's designed for a very specific purpose and does not give you access to reporting or campaign management. I would recommend you to refer to this documentation for more detailed information.
This means you can't use a single token for both purposes. Here are your options, depending on your needs: If you want to use reporting and campaign management, and potentially other general Google Ads API features: You can use your existing developer token, since it already has basic access. There's no need to apply for anything else for these specific functions. If you only want to use the App Conversion Tracking and Remarketing API, and nothing else: You can use your current developer token. You'll need to apply specifically for the App Conversion Tracking and Remarketing API functionality. If you need to use both the general API features (like reporting) and the App Conversion Tracking and Remarketing API: You must create a separate Google Ads Manager account and apply for a new developer token for that account and apply for the basic access application form where you need to select the 10th question as 'Yes'. This new token will be specifically for the specialized App Conversion Tracking and Remarketing functionality. I hope this clarifies. Thanks, Google Ads API Team Feedback How was our support today? [2025-09-17 10:23:25Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u6j5x:ref" (ADR-00332860) -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/JkN0U000000000000000000000000000000000000000000000T2QA7100Hitw7WN1TRmv5j8SzYwe4Q%40sfdc.net.
