Hi, Thank you for reaching out to the Google Ads API support team.
>From the provided information, I could see that you are using the Google Admob. Please note that our team can only help you with technical queries or concerns related to the Google Ads API <https://developers.google.com/google-ads/api/docs/start>. I would suggest raising your request in the Admob forum as they are better equipped to address your concern. Thanks, Google Ads API. On Wednesday, September 24, 2025 at 6:05:05 PM UTC+5:30 [email protected] wrote: > Hi, > > I want to under the proper use case of MobileAds.Initialize() and when it > is a mandatory requirement. Some of my apps use regular Admob Ads and some > use custom events. > > The custom adapter doc > <https://developers.google.com/admob/android/custom-events/setup#:~:text=When%20Google%20Mobile%20Ads%20SDK%20initializes,%20initialize()%20is%20invoked%20on%20all%20supported%20third-party%20adapters%20and%20custom%20events%20configured%20for%20the%20app%20within%20the%20AdMob%20UI.%20Use%20this%20method%20to%20perform%20any%20necessary%20setup%20or%20initialization%20on%20the%20required%20third-party%20SDK%20for%20your%20custom%20event.> > mentions > that the Initialize() is invoked on all adapters and custom event. Does > this mean it can cause issues if removed? Is there a way to reliably use > custom events without ever using Initialize()? > > Regards, > Sloke -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/745db75b-25be-47f4-93f2-24091439ecd5n%40googlegroups.com.
