Hello everyone,
Until recently, our *Ad Group* and *Keyword* level reports were always aligned in terms of cost and click metrics. However, after enabling *AI-based matching (e.g., broad match + Performance Max / AI Max landing page matching)*, we started seeing a growing difference between the *ad group* and *keyword* costs. I’m trying to understand how to *quantify or attribute the “AI-driven” cost* that no longer maps directly to explicit keywords. So far, I’ve tried querying the *search_term_view* in the Google Ads API to capture this missing cost (using segments.search_term_match_source to identify AI-related terms). However, the data returned from search_term_view seems *incomplete* — it only includes a subset of AI-related traffic and doesn’t reconcile the full cost gap between keyword and ad group reports. *My question:* Is there any reliable way (view, field, or dimension) in the Google Ads API to extract *all AI-driven / unlinked search traffic cost* — so that Keyword cost + AI-driven cost ≈ Ad group cost holds true again? Or, is this cost intentionally not exposed at the search term or keyword level? Any official guidance or recommended approach for tracking this AI-related spend would be greatly appreciated. Thank you, *Khadim Hussain* -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/8a5c2435-982d-4caa-92bf-0e27d37299dan%40googlegroups.com.
