Hi,
Based on the information provided, I understand that you are trying to retrieve
the quality score for an ad using the Google Ads API. Kindly note that 'Quality
Score' is a diagnostic tool meant to give you a sense of how well your ad
quality compares to other advertisers. This score is measured on a scale from
1-10 and available at the keyword level. I would recommend you to refer to this
help center article for more detailed information. Currently, there is no way
to compare the 'Quality Score' at the ad level instead you can compare the
quality score at the keyword level. I would recommend you to use the
keyword_view report to fetch the quality score at a keyword level. However, I
am providing you the sample GAQL query to fetch the 'Quality Score' at the
keyword level:
SELECT keyword_view.resource_name, ad_group_criterion.criterion_id,
ad_group_criterion.type,
ad_group_criterion.quality_info.quality_score FROM keyword_view WHERE
ad_group_criterion.criterion_id = {ad_group_criterion_ID} AND
ad_group_criterion.type = 'KEYWORD'
You can use the search or searchStream methods in making the API calls while
retrieving the data. Additionally, you can utilize the Google Ads Query Builder
and Query Validator to build and validate the queries for retrieving the data
from the Google Ads API.
Thanks,
Google Ads API Team
Feedback
How was our support today?
[2025-10-09 02:44:58Z GMT] This message is in relation to case
"ref:!00D1U01174p.!500Ht01u8YXz:ref" (ADR-00334936)
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