Hi,

Thank you for reaching out to the Google Ads API support team.

>From the provided information, you are getting the "CONCURRENT_MODIFICATION" 
>error. In general, the CONCURRENT_MODIFICATION error occurs due to multiple 
>processes that are trying to update the same entity at the same time. This 
>also includes updating the entity in Google Ads UI while updating via the API 
>as well.

We recommend waiting for about 30 seconds, then retrying the request. That 
being said, you’ll need to ensure that only one operation is performed against 
an entity at each moment and slow down on the consolidated repeated mutates 
against the same entity into a single request to avoid this issue altogether.


Thanks,

Google Ads API Team


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[2025-10-22 18:58:45Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01vRUik:ref" (ADR-00336236)

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