I log click data on my ads in a database with campaign, adgroup, keyword data. For a while I have attempted to match keywords costs from a keyword report, by taking an average cost for that phrase for the day and entering where the campaign, adgroup and keyword are the same.
This all seems a bit fuzzy and not very accurate for several reasons. One is the inexact cost per keyword and the fact that the match may be either too loose or too tight, and the other is of course that I will not be as good as Google at filtering out spurious clicks in my own database. So when I apply aggregated cost I can end up applying it also to clicks that are not clicked. I wondered what approach others have used to tighten this up. I cant use analytics for several reasons. I use php, but it is more the approach that I am interested in. I am just about to re-write a lot of my app and wondered what others do? Thanks -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
