The easiest way to deal with this would be to merge keywords, placements and other reports into a single criterion report. Then use the matchtype field to tell the type of criterion, e.g. "exact" for exact keyword, "vertical" for managed placement, "domain" for autom. placements, "user list" for remarketing or "video". The kw text, placement url or user list name would go to a single "criterion" field. Placeholders such as "Other Domains" or "Total Content" are fine as well, if it can't be avoided. As all numbers in the criterion report would now match up on ad group level, the ad group, campaign and account reports would be obsolete. Really simple. Its already been done right in the ad reports. You don't see this kind of segmentation there. So why no single report for criterions?
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