Hi Tim,
  We've recently updated the help article linked off this page to clarify 
that the characters are double-width and not double-byte (since single-width 
characters can be multiple bytes):
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=152058

The determination is made based on the display width of the character, not 
the number of bytes.  This mostly affects CJK languages.  See the help page 
for more details.

I've filed a bug to update the documentation on the limits appendix to 
correctly reflect this change.  Thanks for pointing it out.

The documentation on the limits page is otherwise correct.

- Kevin Winter
AdWords API Team

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