Here are some enhancement requests I would make from the AdWords API team: - Allow for text characters to be inserted in the AdParam service. Why only numeric values? I would want to use AdParam to insert brand names, style names, sizes, etc. Is there *any reason *Google only allows numeric values to be inserted? - Support for AdParam service in the AdWords interface and in the desktop client. Why do only geeks get to use this feature? - More flexibility where AdParam can be used - whether on the keyword level or on the ad group level.
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