Hi all, after some months of "regular" SEM campaign, we would like to dramatically improve our performances, and we've choosen to use the Google APIs. Everybody seems positive about it, but when I ask for a specific question... nobody kwnows the answer!
Here's the question: *is it better to*: A> *create very specific campaigns and ad groups, using the APIs?* B> *use the API to effortlessy manage the campaigns, with a less specific approach?* Note: data within <> would be automatically generated. Example of advert, A> CAMPAIGN WITH 3 KEYWORDS: PRODUCT, BRAND, COLOUR ADGROUP: Bags, Calvin Klein, red . <C.K.?> Discover <Red> <bags>! Today we have <12> new offers for <Red> <C.K.> <bags>: from <22€> to <508€> Example of advert, B> CAMPAIGN WITH 2 KEYWORDS: PRODUCT, BRAND ADGROUP: Bags, Calvin Klein . <Calvin Klein> <bags> Find the right <bag>, we have over <122> offers, from <22> to <1508>€ Obviously, keywords would be very specific, in the first hypothesis, while much more generic in the 2nd. Example of keywords,A> CAMPAIGNWITH 3 KEYWORDS: PRODUCT, BRAND, COLOUR ADGROUP:Bags, Calvin Klein, red KEYWORDS:red Calvin Klein bags, red Calvin Klein bag, offers red Calvin Klein bag,discounted red Calvin Klein bag (broad match) Example of keywords,B> CAMPAIGNWITH 2 KEYWORDS: PRODUCT, BRAND ADGROUP:Bags, Calvin Klein KEYWORDS:red Calvin Klein bags, blue Calvin Klein bags, white Calvin Klein bags… leatherCalvin Klein bag, tissue Calvin Kleinbag, cotton Calvin Klein bag… offers Calvin Klein bag, discounted Calvin Kleinbag… (broad match) Any thoughts? Did anybody create such a vertical structure? What are the challenges, with such a vertical approach? thank you! Marco -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en