Reed,

You have to request the specific type of bid that is used for the
particular adgroup that you are selecting.

For instance, if you are using ManualCPCAdGroup bids, you have to
specifically request one(or more) of the selectable fields from this
page:

http://code.google.com/apis/adwords/docs/reference/latest/AdGroupService.ManualCPCAdGroupBids.html

I keep meaning to write a blog post(I don't work for google, so it
will eventually be an independent blog post, if it ever happens)
walking through the AdWords API documentation connecting the dots for
things like this, it isn't obvious how this works.

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