If you add a negative keyword to a campaign, it will affect the entire campaign. If you add a negative keyword to an AdGroup it will only affect that AdGroup and not every AdGroup in the campaign. This gives you control over how your negative criteria are scoped.
Finding what negative keywords you want to specify is not something that can be automated. With the loss of organic referrer parameters on visitors it has become more of a guess and test operation where you pretty much just have to think about what a good negative keyword would be. The classic example is if you do window washing on hirises, you want a negative keyword on Microsoft, Windows XP, Windows Vista, Windows 7 because you probably have a broad or phrase match Windows keyword somewhere in your campaign but you are not targeting these high volume search terms. "Also is there a quicker way to make all the negative words exact match instead of having to click each one individually to change? " This sounds like you are talking about the AdWords web interface, this forum is actually for the AdWords programming API so you may find the answer you are looking for in the general AdWords forum. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
