Slava,

You can get the rate exceeded error on *any* api call if you try to make 
the call too often. The comment listed in that blog post:

"Workload is automatically balanced so you will never receive a 
'RateExceededError' error."

is probably referring to the number of calls you would normally have to 
make to accomplish the same work without using a bulk job. Once in the 
system, a bulk mutate job will not generate any rate exceeded errors, but 
making any call to any service too often from an external application will 
cause a RateExceededError.

As far as number of jobs, this needs to be taken on a case by case basis. 
If you find that making 10 calls works without failures most of the time 
then you can do it that way, but take the advice further down in the blog 
post:

"When submitting a job that operates on multiple AdGroups and Campaigns, 
try grouping operations in such a way as to minimize the number of 
different AdGroups in one job."

This allows you to more reasonably handle failures as you will know which 
AdGroups and Campaigns may have been affected on a failure.

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