Hi Ken,

Yes, you can pull reports for the current day by setting the dateRangeType 
to TODAY; my experience is that this matches what your marketing guys 
should be able to view within the AdWords web UI. However, there are delays 
in reporting that depending on the type of report you are producing and the 
specific metrics that you're collecting: For example, most data can be 
delayed by at least three hours, the MCC summary view can be six hours 
behind, some reports are only produced once a day, and conversion events 
can take 24 hours to register. 

You can familiarize yourself with the full range of issues by checking out 
the Common reporting issues 
documentation<http://support.google.com/adwords/bin/topic.py?hl=en&topic=1713973&path=1713967&ctx=leftnav>;
 from 
a database consistency perspective, you should note that historical data 
can change over time, so you'll probably want to run reports for previous 
periods to update your old data to the current values.

One thing that I'm not sure about is how often we should be hitting the API 
for reports? Data such as impressions and clicks can change every few 
seconds, and it's becoming a more common request for people to be able to 
view live dashboards with regular updates. I'd like to know what Google 
considers a reasonable refresh rate? For example, some dashboard solutions 
update every 30 seconds. I'd also like to know if whatever limits exists 
are applied at an account or a developer token level? 

Regards,

Ewan 

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