The best solutions use each of those things when it is appropriate. There is no one size fits all algorithm or process for development. You have to figure out what is the best approach for your client's needs on a case by case basis. If you are only using Google optimization or third party tools, then you are really offering very little value to your customers. These are things they could do for themselves, so unless you are doing something else on top of that, the value is that you take care of it for them. That is better than nothing, but you need to figure out how to give each one of your customers an edge in their specific market. In reality, automation will only take you so far. Someone needs to do keyword analysis to see what keywords are actually delivering valued conversions, and which are just triggering clicks or empty conversions. Someone also needs to decide what placements to make.
Online marketing is best when a holistic approach is used. I suggest you visit the AdWords community forum: https://www.en.adwords-community.com/t5/AdWords-Community/ct-p/AdWords Maybe something even more general and ask some questions there about what approach you should be taking before you try to implement anything using the API. This group is for people who have specific issues with the API itself and it sounds like you need more general guidance. Something you should keep in mind as you develop your plan is making sure you build something that can be changed easily in response to the very rapidly changing world of online marketing and that was not engineered specifically for any version of the AdWords API itself or any specific set of features. The API versions change about every 4 months and require many people to rewrite significant parts of their system because it was build for the API, not for the problem at hand. The competitive landscape of online marketing changes much more frequently than that. Your goal is to produce conversions for your clients for as little spend as possible and the way the API is structured has little effect on that goal. I hope this is taken as helpful. Jason -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
