I would suggest using a query modal dialog instead for this purpose to prevent 
this from possibly impacting quality score.

This allows you to present your question and get the answer without changing 
the content on the page.

On Monday, November 19, 2012 1:02:54 AM UTC-5, David Mac wrote:
> Hi,
> One of the questions my employer wants answered when people click on our 
> adwords campaigns is "what" are they looking for?
> 
> In our case it can be one of three main things, 1) a water filter system 2) 
> replacement water filters, or 3) information about water filters.
> 
> What we want to start testing with our adwords campaigns is a simple page 
> with nothing but 3 buttons based on the above which when clicked on will take 
> them to a much more detailed page tailored specifically for their choice.
> 
> My question is will a page like this negatively affect our quality score?
> 
> Here is a link to the initial concept we are working on 
> http://www.puratap.net.au/water-filter/ (please be aware that the tailored 
> sub pages have not been built yet)

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