Hello Oliver,

Please see this blog post regarding this question:

 
http://googleadsdeveloper.blogspot.ru/2012/12/impression-share-reporting-changes.html


-Danial, AdWords API Team.


Original Message Follows:
------------------------
From: Danial Klimkin <danial.klimkin+fo...@google.com>
Subject: Re: How to interpret the new Impression Share changes in Adhoc
        Reports?
Date: Tue, 27 Nov 2012 01:26:45 -0800 (PST)

> Hello Oliver,
> 
> 
> I'll look into this and let you know shortly.
> 
> 
> -Danial, AdWords API Team.
> 
> 
> On Saturday, November 24, 2012 12:23:06 PM UTC+4, Oliver wrote:
> >
> > There are now separate Impression share columns in the adwords
interface; 
> > one for Search campaigns (*Search Impr. share*) and one for Display
(*Display 
> > Impr. share*).  There used to be only one column before.
> >
> > The Campaign Performance report has one column only called *Impr.
Share*.
> >
> > Am I right in assuming that the value of this report column will
always 
> > have the correct and relevant value of Impr. Share for the CampaignId
in 
> > question i.e. if we download a Display campaign report, that column
will 
> > have the *Display Impr. share*, etc.
> >
> > Oliver
> >
> 
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