I just stumbled upon this behavior again, so here's the bump:

Bump.

On Tuesday, October 16, 2012 3:32:27 PM UTC+2, Dorian Kind wrote:
>
> Hi all,
>
> I've noticed that ad hoc reports that include the field 
> "ConversionTypeName" exhibit a peculiar behavior regarding conversion rate. 
> If I include "ConversionTypeName" in the fields to retrieve for an account 
> performance report, the results are segmented by conversion type name, as 
> expected, and the available metrics are split into the different lines 
> while the "Totals" line shows the aggregated values for the whole data set, 
> which corresponds exactly to the values shown in the web interface. So far 
> everything is OK.
>
> When I include "ConversionRate" in the report, however, the field is 
> always returned as "0.00%" for every conversion type. I guess you could 
> argue that you cannot meaningfully calculate a conversion rate for a 
> specific conversion type for the same reason that you generally cannot 
> include non-conversion stats in a report as soon as you segment it that 
> way. But then, why even include the field if it is always zero?
>
> The more confusing issue is regarding the "Totals" line. Here I have 
> encountered two different cases: in one account, the "ConversionRate" field 
> for totals is also zero, like for the individual conversion types. In 
> another account, however, the totals line shows the correct conversion rate 
> for all conversions of the account (while all other lines still show zero). 
> I can't seem to find what causes this dissimilarity.
> Any pointers are much appreciated!
>
> Many thanks and best regards,
> Dorian
>

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