You can add a NegativeCampaignCriterion with CriterionType keyword in a PLA 
campaign. 
Please also refer this help page 
document<http://support.google.com/adwords/answer/2456103?hl=en> "Understanding 
product targets and keywords".

Best,
- Takeshi, AdWords API Team

On Thursday, April 11, 2013 11:24:52 PM UTC+9, Cap'n of d'Ship wrote:
>
> Yep I know.  But the NegativeCampaignCriterion has a CriterionType field 
> right?  I know that in ordinary Keyword campaigns, I'll add a 
> NegativeCampaignCriterion with CriterionType Keyword.  But what about for 
> PLA campaigns?  Can I also add a NegatveCampaignCriterion of type Keyword 
> successfully and be used as a negative criteria?  Or should I add one with 
> criterionType Product?
>
>
>
>
> On Apr 11, 2013 1:40 AM, "Takeshi Hagikura (AdWords API Team)" <
> adwordsapiad...@google.com <javascript:>> wrote:
>
>> Hi, 
>>
>> Please add Keyword Criteria of 
>> NegativeCampaignCriterion<https://developers.google.com/adwords/api/docs/reference/v201302/CampaignCriterionService.NegativeCampaignCriterion>
>> .
>>
>> Best,
>> - Takeshi
>>
>> On Tuesday, April 9, 2013 7:41:10 AM UTC+9, Cap'n of d'Ship wrote:
>>>
>>> if I have a PLA campaign,
>>> and I want to add a negative keyword for it, can my negative criterion 
>>> be of type keyword and put the keyword for negative there?
>>>
>>> Or should I have a Criterion of type Product and set a negative 
>>> somewhere in one of the operands?  
>>>
>>> thanks!
>>>
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