I essentially asked this question a while back on the general AdWords forum, since this isn't specific to the API: https://www.en.adwords-community.com/t5/Manage-ads/mobile-optimized-ads/m-p/125392. The gist is that if you only have ads that are not mobile preferred in an ad group, they will show to all devices (including mobile, assuming you don't have its bid modifier set to -100%). Similarly, if all you have in an ad group are mobile preferred ads, they will show to all devices (including desktop/tablet). However, if you have both mobile preferred ads and non mobile preferred ads in the same ad group, only the mobile preferred ads will show to mobile devices, and the non mobile preferred ads will show to desktop/tablet devices.
Hope that helps, Greg On Friday, July 5, 2013 12:42:52 PM UTC-5, Jason Stedman wrote: > > Chris, > > As I understand the DeviceAdPreference, the wording in that documentation > is misleading. The way it is written sounds like the flag indicates that > the ad prefers mobile devices, when it would be more accurate but a bit > abstract to say that mobile devices prefer the Mobile Preferred ads. > > I believe this is what they meant to say: > > "Marking ads as Mobile Preferred tells the serving system that those ads > are favored on mobile devices." > > I believe that there is still nothing to tell you that the ads will only > appear on mobile devices, but that the system will give preference to the > Mobile Preferred ads when serving ads to mobile devices and that the system > will still try to serve ads that are not Mobile Preferred if the Mobile > Preferred ads are not performing well. I am pretty sure that the system > always tries to serve the best performing ad for a situation, this feature > gives you a way to tell the system you prefer this ad over others for > mobile. > > Hope this helps, and is still a correct understanding of the feature. > > Jason > > On Thursday, July 4, 2013 3:52:52 PM UTC-4, Chris wrote: >> >> Hi Guys, >> >> Looking here >> https://developers.google.com/adwords/api/docs/guides/enhanced-campaigns I >> see that enhanced campaigns have the option of setting Device Ad Preference >> on ads. The page goes on to say "Marking ads as Mobile Preferred tells >> the serving system that mobile devices are favored over desktop and >> tablets." >> >> I was wondering if we could get some clarification regarding exactly what >> this means. The fact that mobile devices are "favoured" over desktop and >> tablets, does not tell me that the ads will only appear on mobile devices. >> What exactly does favouring mobile devices entail? >> >> I have some currently existing campaigns, that are set to target only >> mobile devices, and am looking into what changes are necessary to keep it >> like this when migrating to enhanced campaigns, hence why I am looking into >> device ad preferences. If there is a better way of achieving what I'm >> after, please do let me know! >> >> Cheers, >> >> Chris >> > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
