Clicks for an ad appears to be taken from all clicktypes, while impressions appears to be taken from only clicktype='Headline'.
At our company, we do daily downloads of all ads and put that into a database table, adw_ads. Notice in the attached png, clicks = 267 impressions = 2659 However, notice the queries from our database (final day on this is sept 25, 2013): mysql> select sum(impressions), sum(clicks) from adw_ads where Id = 34639644706 and clickType='Headline'; +------------------+-------------+ | sum(impressions) | sum(clicks) | +------------------+-------------+ | 2659 | 174 | +------------------+-------------+ 1 row in set (0.00 sec) mysql> select sum(impressions), sum(clicks) from adw_ads where Id = 34639644706; +------------------+-------------+ | sum(impressions) | sum(clicks) | +------------------+-------------+ | 5945 | 267 | +------------------+-------------+ 1 row in set (0.00 sec) Again, when shown in the control center, the amount of clicks for an ad appears to be taken from all 'clickTypes', while impressions are taken only from clicktype='Headline'. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
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