Hi Stella,

I think part of your plan can be achieved using the AdWords API.
You can upload image ads 320x50 using 
ImageAd<https://developers.google.com/adwords/api/docs/reference/v201309/AdGroupAdService.ImageAd>
 (You 
don't have to use templateAd). 
But I don't think zipcode targeting is available through the AdWords API.
As for the location related targeting, you can find available targeting 
methods 
here<https://developers.google.com/adwords/api/docs/reference/v201309/CampaignCriterionService.Criterion>
 (e.g. PROXIMITY, LOCATION). 

Best,
- Takeshi, 

On Tuesday, December 3, 2013 6:38:18 AM UTC+9, ssAdword wrote:
>
> Hi, 
> I'm trying to explore functionality of AdWord API.  What I'm hoping to 
> accomplish is to bulk upload image ads targeting at mobile devices (either 
> in-app or mobile web display), manage the bid and have layers of targeting 
> such as zipcode targeting.  It is not for app download but mobile campaign 
> that drives to my own site.  I have >10K banners (URL links) and need to 
> dynamically manage them through the API.  
> I used the AdWord Web interface before to test on small scale and used 
> 320x50 image ad, targeting at mobile devices and zip codes.  As the site 
> indicates that AdWord API is almost the same as the web interface. but 
> under the reference for template ads, I didn't find the right ad size for 
> mobile ads (320x50) and I'm not sure if image ads is an option for AdWord 
> API in this case.  
>  
> I wonder whether AdWord API is the right tool.  Or should I go for 
> DoubleClick Campaign Manager?
>  
> Stella
>

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