Hi Christian,

No, it is an attribute, only metrics can have historic values. Please see 
the reference for each field:

  https://developers.google.com/adwords/api/docs/appendix/reports

There is no way to retrieve this for the past, unless you track the changes 
and keep the history on your side. It is available in the UI though.


-Danial, AdWords API Team.


On Monday, December 16, 2013 4:27:46 PM UTC+4, Christian Borck wrote:
>
> Hi everybody,
>
> I was wondering, why the maxCPC isn't reported historically (i.e. the bid 
> changes)?
> When I generate a "Keyword Performance Report" segmented by "Date" for one 
> month, I see statistics for every keyword. As I am interested in 
> investigating the gap between maxCPC and avgCPC, I need to keep track of 
> the maxCPC changes in that month. However, only the last updated maxCPC 
> value is available in the report (same in the AdWords Web Interface).
> What's the reason for this not beeing tracked/published to the API?
> Any solutions (e.g. via the changes history)?
>
> Thank you,
> Christian
>

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