Hi, There are a couple of different services in the API to help you optimize your campaigns. Check out our Estimating Traffic guide <https://developers.google.com/adwords/api/docs/guides/traffic-estimator-service> for details on the *TrafficEstimatorService*. Also, the DataService <https://developers.google.com/adwords/api/docs/reference/v201409/DataService> will provide information on the approximate # of clicks, etc. that you will get using different bid amounts.
You can also look at the various impression share fields in reports, e.g., on the KEYWORDS_PERFORMANCE_REPORT <https://developers.google.com/adwords/api/docs/appendix/reports#keywords>, the *SearchRankLostImpressionShare* and *SearchImpressionShare* fields provide information on impressions you served vs. impressions you could have served. Best regards, Josh, AdWords API Team On Tuesday, January 27, 2015 at 7:27:07 AM UTC-5, SriniGlobalHelp wrote: > > For adwords campaigns, I keep getting recommendations from Google such as > " Raise bid for *free social media courses* from $2.00 to *$2.25 *Ad > group: socialmedia training#1 *1600* impressions may have been lost. You > can get *5* more clicks for an additional cost of *$9.00*, based on an > estimated click-through rate of *0.25%*." What are the available APIs to > compute the impressions that may have been lost due to lower bid price and > the estimated click-through rate? Can this be done in near real-time to > automatically adjust the bid price given certain measurable parameters such > as no. of times bids lost due to lower price etc. ? Thanks > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/e36e3534-4b88-43d2-a551-c2bda3089090%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.