Hello,

There is no way to do this aside from the procedure you've outlined.

I cannot comment on what features may or may not make future releases. 
Please make sure to follow our blog 
<http://googleadsdeveloper.blogspot.com/> to keep up to date with the 
latest changes.

Regards,
Mike, AdWords API Team

On Wednesday, February 25, 2015 at 10:48:46 AM UTC-5, Arthur wrote:
>
> are there plans to make custom columns also available in the API?
> Today, I have to download a report with clicks, impressions and then 
> separately a report with conversions and conversionTypeName, flatten this 
> table and then join it with the clicks,impression performance data. 
> my target data is a flat table (as in the interface with custom columns) 
> with cost, clicks, impressions and then for example customConversion1, 
> customConversion2.
>
>
>
>

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