Hi Josh Thanks for getting back to me!
Unfortunately I can't use the KEYWORDS_PERFORMANCE_REPORT as the analytics data would aggregated for all the queries for a particular keyword. For example, let's say you are an airline and you're bidding on the keyword "cheap flights" on broad match and your traffic is split between two search queries: "cheap flights to new york" and "cheap flights to manila". If the New York keyword creates more interest and page impressions and the Manila keyword immediately makes users bounce then I can't tell this from the keyword report, but I could if the GA data was split by search query. I hope that makes sense. It would be great if the team could consider adding GA data to the search query report! Cheers David On Friday, 17 April 2015 21:42:03 UTC+1, Josh Radcliff (AdWords API Team) wrote: > > Hi David, > > The only reports with Google Analytics columns are the ones listed on the > *Google > Analytics* tab at the top of the Report Types page > <https://developers.google.com/adwords/api/docs/appendix/reports#analytics-reports> > . > > That being said, since your use case involves modifying the match type of > keywords and excluding specific keywords, could you use the > KEYWORDS_PERFORMANCE_REPORT > <https://developers.google.com/adwords/api/docs/appendix/reports#keywords> > instead? That report *does* include GA columns. > > Thanks, > Josh, AdWords API Team > > On Wednesday, April 15, 2015 at 9:50:00 AM UTC-4, David Midgley wrote: >> >> Hi all >> >> Can I assume as the GA columns are not available in the search query >> report it's impossible to get bounce rate, etc for a search query? >> >> I can see there is conversion data, which is great but it would be even >> better to get GA data. >> >> If you're looking for a use case, I have a couple: >> >> 1. Search query addition: If a search query has a lower bounce rate, more >> time on site, etc then the query will be updated to an exact match keyword >> 2. Negative addition: If a search query has a high bounce rate. less time >> on site, etc the keyword will be suggested as a negative >> >> The reason why conversion on its own may not be good enough is if the >> site has a low conversion rate or conversion tracking is not implemented. >> Even if conversion tracking was implemented, the GA data would help raise >> the confidence level for the decision. >> >> If anyone has found a workaround, let me know! A potential solution could >> be to use the GA API but I'm hoping to avoid that. >> >> Cheers >> >> David >> > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/a84b1594-e15b-412b-bdb0-2f42567fa3d5%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
