Hi David, You could create *Mobile app installs campaign *for Search network and Display network that aims to promote installs of your app from Google Play Store. For your *Mobile app installs* campaign, you could create the *TemplateAd *and provide the appId and appStore <https://developers.google.com/adwords/api/docs/appendix/templateads#flipcup_ad> . Please check out our Driving Mobile App Downloads guide <https://developers.google.com/adwords/api/docs/guides/driving-mobile-app-downloads> .
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