I've done a bit of searching to see if this exists yet, but can't find 
anything.

It's been 8 years! Is there a differential get of sorts yet that I don't 
know about?

Thanks,
Will

On Wednesday, 24 January 2007 21:26:16 UTC, PPC Tools Provider wrote:
>
> This is a continuation of the discussion thread on Adwords API
> Differential Get at:
>
> http://groups.google.com/group/adwords-api/browse_thread/thread/6a78fd6abf766957/d1ba7c33862e55b8?lnk=gst&q=differential+get&rnum=1#
>
> Differential Get is a function that would retrieve only the delta of
> changes and new objects since a specified time.
>
> The problem is described in the earlier post by Justin Evans as:
> "To elaborate, if we retrieve our data from the API, store it in a
> database, and then interface from our local DB, the data in our DB has
> a risk of becoming outdated.  So we need to perform a new request to
> retrieve the data again in case anything has changed.  This means we
> may need to delete the data in our DB first, or after an update, or
> compare all of the data we receive against the DB to see if it is
> different and subsequently update records etc. Surely it would be more
> efficient to receive only the data or instructions concerning data
> which has been added, modified or deleted between a date range? "
>
> Differential Get functionality is absolutely critical for any Adwords
> API user that is managing accounts with large amounts of data. The
> importance of this functionality has been heightened by the fact that
> API transactions now cost money. If Google's intent is to lower API
> transactions, then this feature should be provided.
>
> Inconsistent data in our local database means less efficient campaigns
> and eventually less revenue for Google. MSN and Yahoo provide
> Differential Get and it is much easier to spend money on these search
> engines.
>
> Even more importantly, fetches of all the Campaign Data for large
> accounts often fail (specially during business hours) because of the
> sheer amount of data.
>
> Differential Get since a certain point in time should be provided for
> all objects including Campaigns, Ad Groups, Keywords and Creatives.
>
> Patrick Chanezon and others at Google:
> 1. Can you please describe the details of the solution that you are
> developing?
> 2. Can you please  give us a rough timeline of when to expect this
> functionality
> 3. For now every adwords API user has to recreate this functionality.
> So in the meanwhile, can you please provide some guidelines on how best
> to implement our own "Differerntial Get"?
>
> Thanks.
>
>

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