More reasons:

Campaign serving status: tells you whether a campaign is ended or not yet 
started.

ImpressionShare fields of campaigns and groups - they state whether which % 
of ads were not shown due to insufficient budgets, poor quality etc.

I know one reason that cannot be detected by API: when Google suspends an 
account for whatever reason you cannot find out that situation through the 
API - accounts have no status field. If you find out please let us know.

About the campaign and group status fields may give you a reason why none 
of the ads were displayed - if a campaign is deleted or paused its ads are 
not shown. If it is enabled its ads may be shown, depending on other 
circumstances.

In other words: AdWords has a lot of reasons to not serve an ad, and you 
have to check all those reasons.


On Tuesday, September 22, 2015 at 11:17:55 PM UTC+2, Peter Kingswell wrote:
>
> many thanks Anthony.  
>
> I don't understand - how would the status 
> <https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupService.AdGroup#status>
>  field 
> of the campaign and/or adgroup possibly tell us that none of the ads are 
> running?  It's just an enum { UNKNOWN, ENABLED, PAUSED, REMOVED } right?
>
> Also, how would the IsBudgetExplicitlyShared 
> <https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report#isbudgetexplicitlyshared>
>  field tell 
> us about lost clicks due to budget?  It's just a bool right?
>
> Thanks, Pete
>
> On Tuesday, September 22, 2015 at 4:54:50 PM UTC-4, Anthony Madrigal wrote:
>>
>> Hi Peter,
>>
>> There are several different ways to get these reasons via the API:
>>
>>    - *Ads disapproved - *check the disapprovalReasons 
>>    
>> <https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupAdService.AdGroupAd#disapprovalReasons>
>>  field 
>>    in the *AdGroupAdService*
>>    - *Keyword conflict - *please check this Ruby example 
>>    
>> <https://www.google.com/url?q=https%3A%2F%2Fgithub.com%2Fgoogleads%2Fgoogle-api-ads-ruby%2Ftree%2Fmaster%2Fadwords_api%2Fexamples%2Fsolutions%2Fconflicting_keywords&sa=D&sntz=1&usg=AFQjCNGvRPavjc8jD9oyF9eIYV2mgfcd-Q>
>>  
>>    on how to deal with keyword conflicts
>>    - *Campaign may be losing clicks due to a limited budget - *use the 
>>    IsBudgetExplicitlyShared 
>>    
>> <https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report#isbudgetexplicitlyshared>
>>  field 
>>    in the *Campaign Performance Report*
>>    - *None of your ads are running - *check the status 
>>    
>> <https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupService.AdGroup#status>
>>  field 
>>    of the campaign and/or adgroup
>>
>> Cheers,
>> Anthony
>> AdWords API Team
>>
>

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