Hi David, Umesh brought this to my attention to see if I knew of a possible solution. Unfortunately, I don't know of an easy way of doing this. When you're removing keywords, I would recommend that you be cautious to not delete keywords too soon. Here's a post on the AdWords forum <https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Keyword-with-0-impr-and-clicks-from-more-than-24-hours/td-p/460466> that explains why.
I've put in your thoughts as a feature request for the AdWords API. Thanks for providing your input! It's use cases like these that can be very helpful. Best, Nadine, AdWords API Team On Monday, October 12, 2015 at 6:55:50 AM UTC-4, David Midgley wrote: > > Hi Umesh > > Thanks for getting back to me! > > Maybe if I told you the problem I'm trying to solve you could help find a > solution? > > I'd like to create an automated system to delete zero impressions keywords > over a specified period of time with one important condition: the keyword > must have been enabled during this period (ie not paused) - this means we > need to know whether the parent campaign and adgroup (as well as the > keyword) were live and that there were active ads during this time (ideally > this could also be configurable). > > I can see there is a problem that the AdWords API doesn't tell you the > historical status (enabled/paused) of a campaign, adgroup or keyword. > > There are a few workarounds I can think of which can address elements of > the problem: > > - As you mentioned, discover when the campaign/adgroup/keyword was added > and assume they were enabled the entire time > - Ask the customer to mark new (or recently unpaused) campaigns/adgroups > with a label ensuring the application does not delete anything within these > campaign/adgroups > - Check the historical impressions of campaigns/adgroups and if the number > is greater than zero for any keyword in the container, assume it was live > on that day > > We've seen numerous accounts where there are hundreds of thousands of > keywords but only a few thousand keywords with impressions but > frustratingly we can't know with complete certainty whether a keyword has > been live so can't confidently delete keywords without monitoring an > account and recording historical status for months. > > Is this something Google would consider putting on the API? It's > presumably good for Google as accounts with lots of zero impression > keywords are a waste of processor cycles on the AdWords system? > > It would be great to get your thoughts on this Umesh! > > Cheers > > David > > On Tuesday, 29 September 2015 16:23:31 UTC+1, Umesh Dengale wrote: >> >> Hi David, >> >> That's difficult to figure out since we don't expose change history. The >> best you could do is to check the stats for the keyword for all-time to >> figure out when it was added, then do the same to the parent adgroup and >> campaign to see when they started serving. Even under that case, you cannot >> distinguish between a keyword being paused (and thus getting zero >> impressions) and keyword being live(but still getting zero impressions). >> >> Thanks, >> Umesh, AdWords API Team. >> > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/5ba1e874-ba38-4f84-899b-0a6c940f3012%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
