Thank you for your answer Nadine.

I was actually talking about the reporting API, not the reports downloaded 
from the frontend.

But I did a quick test myself, and for product partitions I see quality 
score returned as "0" (and not "--", which is more annoying to handle) .

-- 
Florian

On Thursday, December 10, 2015 at 12:47:53 AM UTC+1, Nadine Sundquist 
(AdWords API Team) wrote:
>
> Hi Florian,
>
> I put my answer inline. Just look for the ==>.
>
> On Wednesday, December 9, 2015 at 1:15:52 PM UTC-5, Florian Lherbette 
> wrote:
>>
>> Nadine, thank you for this information.
>>
>> I have a couple of extra questions though:
>>
>>    - Does this affect reports or only the SOAP API? Will quality score 
>>    be returned as "--" in reports when not applicable?
>>
>> ==> My guess is that you're talking about the report that can be 
> downloaded from the AdWords front-end. To be honest, I'm not sure what that 
> will look like. I would have to experiment a bit with an account that has 
> data to figure that out. 
>
>>
>>    - Is the API already using this new behaviour, or is the feature not 
>>    rolled out yet?
>>
>> ==> This change has already been rolled out.
>
>> -- 
>> Florian
>>
>> On Tuesday, December 8, 2015 at 6:24:31 PM UTC+1, Nadine Sundquist 
>> (AdWords API Team) wrote:
>>>
>>> Greetings Everyone!
>>>
>>> Here's an update. There was an issue fixed that affected the behavior 
>>> here, and there was a lot of back and forth on how to handle this. So, I 
>>> appreciate everyone's input. If the quality score is not applicable, then 
>>> the quality score will no longer be filled in. On the back-end, it's being 
>>> sent back as a null. There was just a lot of general confusion from people 
>>> when they were getting quality scores for items where it didn't make sense.
>>>
>>> Cheers,
>>> Nadine, AdWords API Team
>>>
>>> On Thursday, July 30, 2015 at 9:54:18 AM UTC-4, mge...@intelliad.de 
>>> wrote:
>>>>
>>>> Yes, sounds valid. 
>>>>
>>>> But what does the Google Adwords-team think?
>>>>
>>>> Greetings,
>>>>   Markus
>>>>
>>>> Am Donnerstag, 30. Juli 2015 13:57:43 UTC+2 schrieb Jason Stedman:
>>>>>
>>>>> Since quality score is a relative rating of keyword relevance from 1 
>>>>> to 10, a 5 is a neutral value. 
>>>>>
>>>>> The quality score is an important feedback indicator for your ads, so 
>>>>> anything that would likely be coerced into a zero may result in false 
>>>>> indication of unhealthy campaigns. 
>>>>>
>>>>> A "" would introduce a second data type that is non numeric in this 
>>>>> field, unnecessarily adding complexity to every system that uses quality 
>>>>> score. 
>>>>>
>>>>> From my perspective, a 5 is better than a blank or null or just not 
>>>>> including it in the response. It shows an indifference to the criteria, 
>>>>> it's not good or bad. 
>>>>>
>>>>> Hope this food for thought helps. :D 
>>>>>
>>>>>

-- 
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