Hi, Josh

My main concern with this is that it breaks the pattern of all the other 
types, such as MOBILE_APP_INSTALL_USER. The other types point to a parent 
with ID 0 and that item again has a parent ID of -1 flagging that there is 
none. To my knowledge, the top level items with ID 0 are not targetable 
either. We use the IDs and parent IDs to build a user friendly name that 
represents all the levels in the hierarchy and without the top level item, 
we have to special case it. Example of name we build based on IDs and 
parent IDs:

Arts & Entertainment > Music & Audio > Jazz & Blues > Jazz


No, it's not that important, but I'm not seeing why it should be different 
for NEW_SMART_PHONE_USER versus the other ones. See attachment for an 
example of what is returned for the other types. Using 85001 is confusing 
to me, as there is nothing telling me what that represents and whether it's 
the top level or not.

<https://lh3.googleusercontent.com/-Yr2McYh4nKI/VureFkFDlVI/AAAAAAAAAMA/5Kk5sXimKsUBPrzl4wqsthzZtUcsBT8aA/s1600/UserInterests.PNG>


Thanks,
Hans

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