I might be mistaken, but to me it looks as if these two keywords have 
different match types: "1031 exchange" is a phrase keyword, and [1031 
exchange] is an exact match keyword. You can get this information out of 
the KEYWORD_PERFORMANCE_REPORT by including the "KeywordMatchType" field. 
Hope this helps.

Cheers,
Dorian

On Monday, August 1, 2016 at 8:50:26 AM UTC+2, Peter Oliquino wrote:
>
> Hi,
>
> Although the keyword might appear to have other characters in the AdWords 
> UI, the AdWords API removes the special characters of the keyword when it 
> is returned from the AdWords API. Apart from the Keywords Performance 
> Report, you may also try the GetKeywords 
> <https://developers.google.com/adwords/api/docs/samples/java/basic-operations#get-keywords>
>  example 
> (samples in other languages also available in the link) to fetch keywords 
> based on your AdGroup. It will, however, return the keywords without the 
> special characters, the same as it does in the reports.
>
> Best regards,
> Peter
> AdWords API Team
>

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