Hi Alexey,

Unfortunately, there is no way to create custom parameters for your 
remarketing tag via the API. You will need to create them through the UI 
<https://support.google.com/adwords/answer/3111920>. You can find your 
remarketing tag from the RemarketingSettings 
<https://developers.google.com/adwords/api/docs/reference/v201607/CustomerService.RemarketingSettings>
 by 
calling getCustomers 
<https://developers.google.com/adwords/api/docs/reference/v201607/CustomerService#getCustomers>
 in 
CustomerService.

You can, however, create dynamic remarketing ads using the API. Here is our 
guide 
<https://developers.google.com/adwords/api/docs/guides/dynamic-remarketing> 
that 
describes how to and the different types 
<https://developers.google.com/adwords/api/docs/appendix/placeholders#dynamic_remarketing>
 of 
dynamic remarketing available.  

Regards,
Anthony
AdWords API Team

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