Hi,

A budget can be set at the campaign level only i.e. you cannot set a budget 
for an ad group or an ad. Please refer to this guide 
<https://developers.google.com/adwords/api/docs/guides/budgets> for getting 
started with setting budgets via AdWords API. Regarding ad creation, I 
would recommend this guide 
<https://developers.google.com/adwords/api/docs/guides/ad-features>, which 
has details regarding types of the ads and the list of extensions 
available. I'm suggesting that because if you are planning to target a 
certain type of customer, some of the ad extensions might be helpful. 
Unfortunately, I do not have additional suggestions regarding 
optimizing/simplifying the current product hierarchy but you can go through 
our Best Practices guide 
<https://developers.google.com/adwords/api/docs/guides/bestpractices> for 
general API optimizations. 

Regards,
Vishal Vinayak, AdWords API Team

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  • Budget per Ad? rentcafedev1
    • Re: Budget ... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum

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