Hi Igor,

There are various reasons why AdWords and Analytics may report different 
number of clicks, some of which are listed here 
<https://support.google.com/analytics/answer/1034383?hl=en#discrepancies-in-clicks-and-sessions>.
 
In this case, it could be that AdWords considered some clicks to be invalid 
and filtered them from your AdWords reports. If users bookmark your website 
along with the gclid parameter, AdWords doesn't record these clicks, but 
Analytics records traffic from these bookmarks. I would suggest that you 
check your auto-tagging and AdWords Import and Export settings. If you 
still find that the discrepancy is significant, please provide your 
clientCustomerId so I can further investigate. 

Thanks,
Shwetha, AdWords API Team.

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  • Click Performan... Igor Selitskiy
    • Re: Click ... 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum
      • Re: Cl... Igor Selitskiy
        • Re... 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum

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