Hi Jay, Bid modifiers <https://developers.google.com/adwords/api/docs/guides/bidding#bid_modifiers> can be applied at the campaign and ad group level. Like you said, bid modifiers cannot be added for individual keywords. You need to group keywords into ad groups for which you want to apply the same modifier and apply bid modifiers at the ad group level for different platforms as needed.
Regards, Shwetha, AdWords API Team. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/a184d1bb-bbd2-4a9b-9e74-b66b3101aa5b%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
