Hi, You can use the field ExternalConversionSource <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#externalconversionsource>, which is available in multiple reports, to identify the source of a conversion. The value of the field would be AD_CALL_METRICS for conversions related to calls from ads. You would need to set up AdCallMetricsConversion <https://developers.google.com/adwords/api/docs/reference/v201609/ConversionTrackerService.AdCallMetricsConversion> tracker to be able to measure phone call conversions. To fetch details of calls made to the Google forwarding number, you can use the Call Metrics Call Details Report <https://developers.google.com/adwords/api/docs/appendix/reports/call-metrics-call-details-report> . Our Conversion Tracking Guide <https://developers.google.com/adwords/api/docs/guides/conversion-tracking#phone_call_conversions> has more details on this topic.
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