Hi, The TargetSpendBiddingScheme <https://developers.google.com/adwords/api/docs/reference/v201609/BiddingStrategyService.TargetSpendBiddingScheme> is an automated bidding strategy to maximize your clicks with the given budget. The *bidCeiling* field should be set to the largest max CPC bid so you can set a cap on bids when using this strategy. The *spendTarget* field should be set to the amount you're willing to spend each day using on the keywords, adGroups and campaigns using this strategy. Enhanced CPC <https://support.google.com/adwords/answer/2464964?hl=en&ref_topic=3119128>, on the other hand, automatically adjusts your manual bids to try to maximize conversions. Enhanced CPC is to be used along with manual bidding options. You can use this guide <https://support.google.com/adwords/answer/2472725?hl=en&ref_topic=3119128> to determine the bid strategy for your case.
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