Hi Adam, There are various types of location targets available via AdWords API including but not limited to Borough, Canton, City, Region, State, Postal Code, Country etc. With AdWords API, for consistency purposes, you can target any location using the same logic as long as you know the criteria ID of that location. In short, criteria ID is a way to individually identify various location types.
MostSpecificCriteriaId <https://developers.google.com/adwords/api/docs/appendix/reports/geo-performance-report#mostspecificcriteriaid> field in the Geo Performance Report would contain breakdown by the location criteria ID (and not zipcode) of the place where the impression occurred. Using LocationCriterionService <https://developers.google.com/adwords/api/docs/reference/v201609/LocationCriterionService>, you can fetch the same information about a location criterion ID as is available in this table <https://developers.google.com/adwords/api/docs/appendix/geotargeting>. In other words, if the criteria ID of the most specific location points to that of a zipcode, the *LocationName <https://developers.google.com/adwords/api/docs/reference/v201609/LocationCriterionService.Location#locationname>* field retrieved from the LocationCriterionService would contain that information. This example <https://github.com/googleads/googleads-java-lib/blob/master/examples/adwords_axis/src/main/java/adwords/axis/v201609/targeting/LookupLocation.java> in java explains how to go about retrieving details of a location. Same example is available in other client libraries <https://developers.google.com/adwords/api/docs/clientlibraries> as well. Hope this helps. Please revert in case you have other questions. Regards, Vishal, AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/bd1b3a84-4912-4c25-b5d4-e730c732deae%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.