Hi Adam,

There are various types of location targets available via AdWords API 
including but not limited to Borough, Canton, City, Region, State, Postal 
Code, Country etc. With AdWords API, for consistency purposes, you can 
target any location using the same logic as long as you know the criteria 
ID of that location. In short, criteria ID is a way to individually 
identify various location types. 

MostSpecificCriteriaId 
<https://developers.google.com/adwords/api/docs/appendix/reports/geo-performance-report#mostspecificcriteriaid>
 field in the Geo Performance Report would contain breakdown by the 
location criteria ID (and not zipcode) of the place where the impression 
occurred. Using LocationCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201609/LocationCriterionService>,
 
 you can fetch the same information about a location criterion ID as is 
available in this table 
<https://developers.google.com/adwords/api/docs/appendix/geotargeting>. In 
other words, if the criteria ID of the most specific location points to 
that of a zipcode, the *LocationName 
<https://developers.google.com/adwords/api/docs/reference/v201609/LocationCriterionService.Location#locationname>*
 
field retrieved from the LocationCriterionService would contain that 
information. This example 
<https://github.com/googleads/googleads-java-lib/blob/master/examples/adwords_axis/src/main/java/adwords/axis/v201609/targeting/LookupLocation.java>
 in 
java explains how to go about retrieving details of a location. Same 
example is available in other client libraries 
<https://developers.google.com/adwords/api/docs/clientlibraries> as well. 

Hope this helps. Please revert in case you have other questions. 

Regards,
Vishal, AdWords API Team

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  • geo performance ... Jay Zou
    • Re: geo per... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum
      • Re: geo... Adam Haining
        • Re:... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum
          • ... Adam Haining
            • ... matt
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