Anyone please help!

We have begun experimenting with the TrafficEstimatorService. When given an 
existing campaign, adgroup and corresponding keywords - the forecasted 
estimates seem to be way off from historic averages. I understand that 
forecasts will necessarily be a little different than history - but these 
differences are too large to be explained by simple volatility.

We call the estimator passing in an existing campaign ID, existing adgroup 
ID all the existing keywords in that adgroup with their match types, and 
with the existing adgroup max CPC (we don't set keyword max CPCs in our 
account).

We do not set criterion, budget or networksetting as we would like to use 
the settings of the existing campaign and adgroup in our account.

We believe that the results returned should at least be in the same order 
of magnitude of the recent history of the adgroup since we are using the 
same Max CPC. This is not the case.

For example, if we average all the min / max estimates at the platform 
level and total them up (tablet, mobile, desktop), we might get a total 
cost per day of $0.68.  Where in reality the total cost per day is 
averaging $18.00. These aren't in the same ballpark. 

Question 1: Why are the numbers so different?

In addition, this particular adgroup has a bid modifier of tablet -100%. 
 So no tablet traffic should ever see this adgroup. However the estimator 
says that some traffic will see it and click on it.

Question 2: Does the traffic estimator ignore bid mofifiers in the adgroup 
settings?





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  • TrafficEstimato... Steven Hong
    • Re: Traffi... 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum

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