Basically the number of individual clicks in Click Performance Report is higher than the number of reported clicks in Criteria Performance Report.
We compare the number of entries in Click Performance Report, that refer to a specific (CampaignId, AdGroupId, KeywordId) and falls inside specified date range, to the sum of Clicks values from Criteria Performance Report, for the same filter parameters. (also tried adgroup and campaign levels, getting the exact same results as the criteria level described above) We see a difference for a all of our clients, checking different time ranges, and the proportion of "lost clicks" is generally about 3-5% (~9% for one smaller client). Is this normal, and how should we interpret this? Thanks! -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/e4ec7458-be29-460a-9dc2-640aed6e4ab7%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.