Hi Toms,

If you have elements in your XML file whose type is a complex type, 
xsi:type specifies the particular complex type. Are you trying to add a 
Label 
<https://developers.google.com/adwords/api/docs/reference/v201702/LabelService.Label>
 or 
a Content Label 
<https://developers.google.com/adwords/api/docs/reference/v201702/CampaignCriterionService.ContentLabel>?
 
If you are trying to add a content label, you will need to use 
AdGroupCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201702/AdGroupCriterionService>
 or 
the CampaignCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201702/AdGroupCriterionService>.
 
If you are trying to add a Label, the xsi_type should be 'TextLabel'. The 
xsi_type can be found out from the Production WSDL listed under 
corresponding service.

Let me know if you have any further questions.

Thanks,
Sreelakshmi, AdWords API Team

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