Hi Jon,

Based on this section 
<https://developers.google.com/adwords/api/docs/guides/feed-matching-functions#feeditem_targeting_options>
 of 
our matching functions guide, you should be able to control your feed 
targeting options and determine when your feed items will be used by 
specifying conditions as mentioned in the guide. However, to better 
understand your concern, could you provide more details such as your 
clientCustomerId and the SOAP request and response generated when you 
created the feed mapping?

Best regards,
Peter
AdWords API Team

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