Hi, You may refer to the sample SOAP request and response for the necessary fields/elements required to successfully create a Keyword criterion :
<?xml version="1.0" encoding="UTF-8" standalone="no"?> <soapenv:Envelope xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/"; xmlns:xsd="http://www.w3.org/2001/XMLSchema"; xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance";> <soapenv:Header> <ns1:RequestHeader xmlns:ns1="https://adwords.google.com/api/adwords/cm/v201708"; soapenv:mustUnderstand="0"> <ns1:clientCustomerId>YOUR_CUSTOMER_ID</ns1:clientCustomerId> <ns1:developerToken>YOUR_DEVELOPER_TOKEN</ns1:developerToken> <ns1:userAgent>YOUR_USER_AGENT</ns1:userAgent> <ns1:validateOnly>false</ns1:validateOnly> <ns1:partialFailure>false</ns1:partialFailure> </ns1:RequestHeader> </soapenv:Header> <soapenv:Body> <mutate xmlns="https://adwords.google.com/api/adwords/cm/v201708";> <operations> <operator>ADD</operator> <operand xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201708"; xsi:type="ns2:BiddableAdGroupCriterion"> <ns2:adGroupId>THE_ADGROUP_ID</ns2:adGroupId> <ns2:criterion xsi:type="ns2:Keyword"> <ns2:text>KEYWORD_TEXT</ns2:text> <ns2:matchType>BROAD</ns2:matchType> </ns2:criterion> <ns2:userStatus>PAUSED</ns2:userStatus> <ns2:biddingStrategyConfiguration> <ns2:bids xsi:type="ns2:CpcBid"> <ns2:bid> <ns2:microAmount>10000000</ns2:microAmount> </ns2:bid> </ns2:bids> </ns2:biddingStrategyConfiguration> <ns2:finalUrls> <ns2:urls>http://example.com/mars/cruise/?kw=mars+cruise</ns2:urls> </ns2:finalUrls> </operand> </operations> <operations> <operator>ADD</operator> <operand xmlns:ns3="https://adwords.google.com/api/adwords/cm/v201708"; xsi:type="ns3:NegativeAdGroupCriterion"> <ns3:adGroupId>THE_ADGROUP_ID</ns3:adGroupId> <ns3:criterion xsi:type="ns3:Keyword"> <ns3:text>ANOTHER_KEYWORD_TEXT</ns3:text> <ns3:matchType>EXACT</ns3:matchType> </ns3:criterion> </operand> </operations> </mutate> </soapenv:Body> </soapenv:Envelope> [18 Sep 2017 16:58:00,460-soapXmlLogger:DEBUG:main] SOAP response: <?xml version="1.0" encoding="UTF-8" standalone="no"?> <soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/";> <soap:Header> <ResponseHeader xmlns="https://adwords.google.com/api/adwords/cm/v201708";> <requestId>THE_REQUEST_ID</requestId> <serviceName>AdGroupCriterionService</serviceName> <methodName>mutate</methodName> <operations>2</operations> <responseTime>426</responseTime> </ResponseHeader> </soap:Header> <soap:Body> <mutateResponse xmlns="https://adwords.google.com/api/adwords/cm/v201708";> <rval> <ListReturnValue.Type>AdGroupCriterionReturnValue</ListReturnValue.Type> <value xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"; xsi:type="BiddableAdGroupCriterion"> <adGroupId>THE_ADGROUP_ID</adGroupId> <criterion xsi:type="Keyword"> <id>THE_KEYWORD_ID_1</id> <type>KEYWORD</type> <Criterion.Type>Keyword</Criterion.Type> <text>KEYWORD_TEXT</text> <matchType>BROAD</matchType> </criterion> <AdGroupCriterion.Type>BiddableAdGroupCriterion</AdGroupCriterion.Type> <userStatus>PAUSED</userStatus> <systemServingStatus>ELIGIBLE</systemServingStatus> <approvalStatus>PENDING_REVIEW</approvalStatus> <biddingStrategyConfiguration> <biddingStrategyType>MANUAL_CPC</biddingStrategyType> <biddingStrategySource>CAMPAIGN</biddingStrategySource> <biddingScheme xsi:type="ManualCpcBiddingScheme"> <BiddingScheme.Type>ManualCpcBiddingScheme</BiddingScheme.Type> <enhancedCpcEnabled>false</enhancedCpcEnabled> </biddingScheme> <bids xsi:type="CpmBid"> <Bids.Type>CpmBid</Bids.Type> <bid> <ComparableValue.Type>Money</ComparableValue.Type> <microAmount>10000</microAmount> </bid> <cpmBidSource>ADGROUP</cpmBidSource> </bids> <bids xsi:type="CpcBid"> <Bids.Type>CpcBid</Bids.Type> <bid> <ComparableValue.Type>Money</ComparableValue.Type> <microAmount>10000000</microAmount> </bid> <cpcBidSource>CRITERION</cpcBidSource> </bids> </biddingStrategyConfiguration> <finalUrls> <urls>http://example.com/mars/cruise/?kw=mars+cruise</urls> </finalUrls> </value> <value xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"; xsi:type="NegativeAdGroupCriterion"> <adGroupId>THE_ADGROUP_ID</adGroupId> <criterion xsi:type="Keyword"> <id>THE_KEYWORD_ID_2</id> <type>KEYWORD</type> <Criterion.Type>Keyword</Criterion.Type> <text>ANOTHER_KEYWORD_TEXT</text> <matchType>EXACT</matchType> </criterion> <AdGroupCriterion.Type>NegativeAdGroupCriterion</AdGroupCriterion.Type> </value> </rval> </mutateResponse> </soap:Body> </soap:Envelope> Let me know if this helps. Best regards, Peter AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. 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