Hi,
ConversionValue and AllConversionValue are returned as Double and the value
is formatted with dot (".") for decimal separator, with a precision of two
decimal positions and no thousands separator (e.g. 1000000.00). The
AllConversionValue corresponds to the conversions included as part of "All
Conversions", whereas the ConversionValue corresponds to conversions
included in the "Conversions" column. "All conversions" includes the data
in your "Conversions" <https://support.google.com/adwords/answer/6365> column
plus conversion actions <https://support.google.com/adwords/answer/6032150>
you’ve
chosen not to include in your “Conversions” column. It also includes
cross-device conversions, store visits, certain phone calls, and more.
Please see this guide <https://support.google.com/adwords/answer/3419678> for
more details.
Regards,
Shwetha, AdWords API Team.
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