Hi Jose, Please find my response below:
Why "NumOfflineImpressions" number is lower than "Impressions" in "Phone Calls" click type ? NumOfflineImpressions <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#numofflineimpressions> is the number of offline phone impressions for the Phone calls click type whereas the Impressions <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#impressions> is the count of how often your ad has appeared on the search results page or a website on Google Network. You may refer to this guide <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports> for additional reference. Why "NumOfflineImpressions" number is different between "Headline" and "Phone Calls" click types ? Indeed, I don't understand what is the meaning of "NumOfflineImpressions" on "Headline" click type The click type as Headline accounts for all the URL clicks for that particular ad and click type as Phone calls accounts for all the Mobile call tracking. The ClickType <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#clicktype> field is used to get the breakdown of how often the ad was served with that click type. Since ads can serve with multiple click types displayed, impressions may be double counted and the totals may not be accurate. The clicks <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#clicks> metrics on the other hand will match the total number of clicks. If you have any other questions, please provide us the Report Definition along with the clientCustomerId, so we can take a look and assist you further. Regards, Bharani, AdWords API Team On Monday, November 13, 2017 at 5:06:21 AM UTC-5, jose.z...@walmeric.com wrote: > > > Hi: > > I'm getting campaign performance report (CAMPAIGN_PERFORMANCE_REPORT) > throught API Adwords 3.9.0 > I'm selecting records by segment ClickType > > The campaign has enabled Call Extensions to show a phone > > I don't understand the meaning of some columns . For example, for the same > campaign: > > > > Click Type Clicks Impressions > NumOfflineImpressions NumOfflineInteractions > > Headline 495 2.646 > 1.275 0 > > Phone calls 16 1.187 > 1.158 15 > > > My questions: > > 1) Why "NumOfflineImpressions" number is lower than "Impressions" in > "Phone Calls" click type ? > > 2) Why "NumOfflineImpressions" number is different between "Headline" and > "Phone Calls" click types ? Indeed, I don't understand what is the meaning > of "NumOfflineImpressions" on "Headline" click type > > Thans and regards > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/d1f70780-14c5-49b0-bf74-8d6c68f207d5%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
