Hi, 

You are right, the Id 
<https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#id>
 field 
in Criteria Performance Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report>
 will 
return the Id corresponding to any criteria that triggered the ad, not just 
keywords. However, the display name will be "Keyword ID" in the reports. 
This behavior is documented in the linked guide for better clarity. 
Unfortunately, I cannot comment on why it has the display name as Keyword 
ID. As you observed, you could include CriteriaType 
<https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#criteriatype>
 in 
your report definition to get the type of criteria that Id corresponds to. 

Thanks,
Sreelakshmi, AdWords API Team

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