Hi, You are right, the Id <https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#id> field in Criteria Performance Report <https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report> will return the Id corresponding to any criteria that triggered the ad, not just keywords. However, the display name will be "Keyword ID" in the reports. This behavior is documented in the linked guide for better clarity. Unfortunately, I cannot comment on why it has the display name as Keyword ID. As you observed, you could include CriteriaType <https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#criteriatype> in your report definition to get the type of criteria that Id corresponds to.
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