I am attempting to generate a report which tells me which Final URLs users 
are landing aggregated by click type (sitelinks, headline, etc). I am 
pulling a FINAL_URL_REPORT using the following query:

SELECT ClickType, EffectiveFinalUrl, Impressions, Cost, Clicks, Ctr, 
AverageCpc 
FROM FINAL_URL_REPORT  
DURING 20180320,20180320

This query returns all the unique (final url, click type) pairs. When I add 
up all the clicks across the rows I get a number that matches the total 
clicks on the AdWords web console.

However, when I add up all the clicks across the rows with click type 
"Sitelink" I get a number that is much lower than what is shown on the 
AdWords web console for total clicks for all sitelink extensions. What is 
also interesting is that when I add up the total number of impressions 
across the rows with click type "Sitelink" it does match up with the number 
on the AdWords web console.

Am I using the FINAL_URL_REPORT incorrectly or is there a bug on the web 
console/API?

My goal is to get the true total number of clicks aggregated by unique 
final url + click type.

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  • ... peter
    • ... 'Milind Sankeshware (AdWords API Team)' via AdWords API Forum
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