Hello Ken, 

It is possible to unset the bid modifier by using the 
AdGroupCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService>
 and 
set it to -1.0. If you're looking to set the bid modifier value to nothing 
in the UI, you will have to leave that field blank. 

Let me know if you have any further questions. 

Regards,
Bharani, AdWords API Team

On Friday, May 4, 2018 at 6:23:58 AM UTC-4, Ken Dan Tinio wrote:
>
> I wanted to set modifier to nothing. But I end up removing the criteria.
>
> This is my code. It removes the criteria. I wanted to make it back to 
> nothing (not 0% but just no number)
>
>     $biddableAdGroupCriterion = new BiddableAdGroupCriterion();
>     $biddableAdGroupCriterion->setAdGroupId($adGroupId);
>     $biddableAdGroupCriterion->setCriterion($target);
>
>     $biddableAdGroupCriterionOperation = new AdGroupCriterionOperation();
>     
> $biddableAdGroupCriterionOperation->setOperand($biddableAdGroupCriterion);
>     $biddableAdGroupCriterionOperation->setOperator(Operator::REMOVE);
>
>     $operations[] = $biddableAdGroupCriterionOperation;
>   
>     $result = $adGroupCriterionService->mutate($operations);
>

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    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum
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